Passion for fashion isn't just a play on words to these ladies. For OC boutique owners, buying, displaying, fitting and selling designer clothing lines and accessories is a creative expression. Service to the art of adorning is at the center of their professional lives.
Once known as the neighborhood "dress shop," today's women's clothing boutiques are both super sophisticated and way whimsical. And just as every woman dresses in her own style, these small-scale stores deliver a unique perspective into the vision of each boutique's creator.
Orange County's women's boutique scene has blossomed in the past couple of years, along with the region's more rosy economic outlook. Although Newport and Laguna were always known for edgy fashion in fabulous by-the-sea boutiques, several notable shopping districts have emerged or transformed lately, such as 17th Street in Costa Mesa, San Juan Capistrano's Mission district, Main Street in Huntington Beach and PCH in South Laguna.
Summer fashion find: The San Damian Collection, featured on tropical TV shows 'Lost' and 'North Beach,' combines sterling silver beach casual with semi-precious cool in rose quartz pinks and averturine greens.
